I’m Holiday, a high-craft, concept-forward Art Director. I’ve art directed on everything from tech, to cars, fashion, fast food, footwear, and so much more. I love working across film, photography, and graphic design. When I’m not working, you can find me looking for hot springs, crafting, or googling whether or not mercury is in retrograde.
Prior to my advertising life, I worked for ten years as a blogger and freelance writer, where I developed an eye for narrative and story telling. I am proud to be able to bring a little bit of both copy and art disciplines to my craft.
Contact: holidayblackxoxo@gmail.com
Recent Highlights
Crocs Fan Lab – Created the brand’s first-ever fan-powered platform, launching with a furry leopard-print boot and a two-day shoot with T-Pain. Now adopted as an evergreen global campaign.
Benefit Cosmetics – Led creative for the 2025 global mascara launch garnering 6.2 million impressions
Vans x Barbie – Senior Art Director on the collab, achieving $700K in first-day sales.
Benefit Cosmetics • Bounce Mascara Launch
Paid & Organic Social, 3D Direction, Experiential
Creative Lead, 2024
