Vans Record Store Day
Only 21% of musicians are women, only 12% of songwriters are women, and only 2% of producers are women. This means at any given time, in any given scenario, it’s likely that you’ll be the only woman in the room, on the stage, or at the table.
Vans and Record Store Day partnered together to create a video series and that highlight the unique challenge of navigating the music industry as a woman. To top it off, we released a limited-edition vinyl album with tracks donated by groundbreaking female artists. All sales benefited “We Are Moving the Needle,” and 82% of the team involved was women.
Album
We partnered with outspoken women artists to create a compilation album that reached no 3 in the Billboard Top Compilation Chart! Wild stuff.
Film
Each episode of our series pairs two women from completely different corners of the music industry. We put the camera in the hands of the women, and pieced together their self-captured moments of camaraderie and connection.
Duo 1: Leyla & Ericka
Duo 2: Melissa & Lottie
Duo 3 : Alice & Alexis
Zine
We worked with the artist Jordi Ng to design a limited edition zine that highlights the artists featured in the album and gives them a space to share their experiences of being a Woman in the music industry.
Directed by: Christna Xing
My role: Art Director
In Collaboration With: Trinity Rose, Mia Madrid, Bruno Luglio, Eddie Granado, Rachel Leathers, Marissa Smith, Brianna Caeser, Jordi Ng, Alisson Banna, Sofia Enriquez, Rob Teague