We’ve executed a rebrand of TigerBeat, the infamous Teeny bopper magazine known for it’s cut-out collage covers. You’ve probably seen it as you’re checking out of CVS.
Since its inception at the height of Beatlemania, Tiger Beat has traded hands from one group of out-of-touch, corporate middle aged men to another. A glossy magazine set on becoming a global media empire fails to engage with the real issues that Gen Z faces as they mature.
Our target audience consists of teenagers between the ages of 10 and 17 who are engaged with the world around them. They have an appreciation for different backgrounds, life experiences, and perspectives, and they expect their multiracial, gender diverse friends to be reflected in the media they consume.
Logo and Logo Type
Before After
TigerBeat needed a bigger, bolder logo to reflect the state of the world around them, and the leadership that teens like Greta Thunberg have demonstrated. These teens have interests spanning from net neutrality to Neutrogena. They are not a part of the “children should be seen and not heard,” generation.
Logo Use
Exclusion Zone
Color
Taking a cue from Brooklyn street style, these bright but earthy colors are meant to celebrate youth as well as promote it as a tool of power and a site of movement-making.
Primary Typefaces
Chuck
Urae Nium
Body Copy Type
Futura PT Book
Website
Before Our Rebrand
After our Re-Brand
The landing page of the new website needed to be just as adventurous as it’s readers. We don’t want the page to look like a wholesome nudge from a well-meaning babysitter. Users can hover over the logo to reveal a key image from the day’s top stories. Using the slanted logo and logotype as navigation gives TigerBeat it’s own visual language, and incorporating movement nods to today’s teens desire for progress and fluidity.
Magazine Cover Re-Design
Before
After
We’ll reposition TigerBeat as relevant source of information that promotes rebels and taste-makers. We'll stray from the white bread boy bands, so generic that they can be bought in six packs at the supermarket, and feature stars that are relevant to teens today.